Our primary users are male watch enthusiasts aged 25-40, typically owning multiple watches. Our research identifies two main pain points:
Freelance work. I am the UI/UX designer for an application that will support a digital watch collection box. The app allows users to perform real-time inspections and check various stats related to their watch collection.
Building an app product from scratch based on client's requirement.
Our primary users are male watch enthusiasts aged 25-40, typically owning multiple watches. Our research identifies two main pain points:
Lack of Expertise in Movement Diagnostics
Maintenance and Care
In the early stages, I conducted lightweight user research and communicated with the client to identify preliminary user pain points.
Desk Researh
User interview
After research, we define the design scope based on key features derived from user needs, I created the 5 core user stories that guided our development process:
About 118 pages in total.
Additionally, I used flowchart to help visualise my idea and align easily with client.
With the use of a flowchart, I picked out the focal points or unclear processes to comb through the details, making sure not to miss any chance to improve the design.
Including: log in/sign up process, the pairing of watches and watch box, editing the box, adding new watches to the list.
About 90 pages in total.
Purpose and process:
1. Test the usability. Check if the device interface fits the needs of the users.
2. Search for other potential functions for future development.
The age of the subjects span between 25 to 40 years old, all of which are collectors of mechanical watches or those interested in said watches. One of the testees were a sponsor of the product.
By discussing with the client and PM, we decided on 7 main tasks to perform the tests. The decision making process was filtered by the importance, complexity, and expected time spent on task. It was later paired with a User Story to better describe the scenario.
To quickly grasp the crux of the feedbacks, I guided the client and PM through a 30-minute recap after every test, and established mutual understanding on the outcome of the tests. We took notes on mainly three points: observation, conclusion, and future actions.
Observation: the body and facial expression of the testees, impression on their experiences and stories, and topics that interests us etc.
Conclusion: positive outcomes and regrets about the interview.
Future actions: Things we can do to further improve the experience.
I marked the performance of the interface by analysing the scores of the SEQ tests, SUS tests, and desirability tests, and data from observation notes, interview notes, and test recaps. By pointing out insights and problems from the conclusions drawn from the data, we cleared out directions to carry out further iterations.
After discussing with the client and PM, we made most fo the adjustments regarding the UI:
1. Optimise the process of adding watches: Previously, we had all the fields to fill in on the same page, which caused a cognitive overload for our users, so we decided to split the fill-out process into several pages to lower the burden.
2. Improve the visuals: The previous design had too much blank space, after the iteration, the spaces were used more efficiently.
18 adjustments made.
• End-to-End Design Leadership – Led the entire design process independently, from user research and workflow definition to prototyping and final UI delivery.
• Client Communication & Expectation Alignment – Developed strong client management skills, effectively communicating design decisions and iterating based on feedback.
• Decision-Making in Research Methods – Every research choice required careful communication and justification, reinforcing the importance of strategic selection and clear rationale.
• Confidence in Handling Complex Projects – Strengthened my ability to manage full-cycle projects while ensuring both user and business needs were met.
