Hi ! I'm Shao-Ching Lu (Elvin)

Acquired foundational and advanced service design knowledge, applying it across various projects.
‍Project1 : Future of Probation and Rehabilitation
‍Implemented future design methodologies to target a reduction in digital crime rates. Collaborated with team members to conceptualize a forward-thinking service - an educational module aimed at guiding children onto positive paths at an early stage. This preventative approach is designed to minimize their likelihood of becoming hackers.
‍Project 2 : AI Plant Companion Device/Product  
‍Led User Research and UX/UI design for a project aimed at developing an intelligent monitoring device integrated with an app to enhance plant care quality. This initiative not only improves the care of plants but also explores their potential as companions.

Brand:isobar
1. Responsible for the UX/UI redesign of a used car website, including strategic planning and UX/UI design. Earned the client's trust, with only 3-4 design revisions throughout the process.
2.Led the website UX strategy and design for chemical and retail companies, playing a key role in winning two pitches and continuing to lead the UX aspects for the whole projects.
3.Led the UX redesign of a comprehensive CMS-based website for a chemical company, encompassing over 50 pages to enhance user experience and streamline content accessibility
4.Established a comprehensive UI/UX spec document for the design team, ensuring consistent communication with developers and enhancing team collaboration and efficiency.

Client: financial institutions. Took part in 3 financial website designs and 1 online banking mobile App design.
1. Sped up the delivery by helping along with the design of the mobile layouts, focusing on the websites for the financial holdings and online banking company.
2. Participate in the construction and arrangement of website/app design language system
3. Set up website content spec (image size, wordcounts, etc.), assist in implementing content strategy
4. Established communication and feedback channels between designers and developers to ensure the design quality.
5. Carried out the competitive analysis for the banking website, and helped foreign designers understand key design elements for financial institutions, like the design structure, and log-in procedures etc.
6. Cleaned up the delivery pages and process for the online banking App to maintain the design delivery.
7. Took part in the iteration, helped adjust the banking App UI.

Products: interactive flat panel softwares (projector screen and digital whiteboard softwares)and gaming mouse website.
1. Planned and executed internal Usability test on projector screen softwares, and adviced them on iteration options.
2. Worked on the competitive analysis of the interactive flat panel industry which provided the team with insights on the trends of the industry.
3. Designed questionnaire for the digital whiteboard, combined it with on-site observation and records on product usage to use as reference for iterations.
4. Proposed to improve the back-end UI to optimize using efficiency.
5. Carried out desk research and organized post-pandemic industry trends.
6. Researched on the market materials of their three main competitive products with the help of a research funnel, allowing the brand to reference back to the outcome for future marketing strategies.

1. Photography project:
．Coordinate shooting arrangements with around 30 restaurants and photographers.
．Quality control and in charge of dealing with unexpected incidents.
．Upload photos to food ordering platforms for the restaurants.
2. Cross-department communication: bridge between clients and creative department.
3. Competitive analysis of the whiskey industry.